Secondary research: History and purpose of music videos

The purpose of Music Video

There are 5 reasons which people make music videos to accompany their
music tracks.

-The first reason is for promotion

-The second reason is for extension of income

-The next reason is foe an extension od outlets (music channels, DVD and CD
sales, Website, downloads)

-The fourth reason is for added synergy

-The last reason is a producers strategies

The history behind music videos

In the past music videos have been used as a marketing devise intended to increase
sales of the music. They are referred to as 'promos' to lots of listeners and artists.

Music videos where first released in the 1950s but only really where successful when
the beetles released 'A HARD DAYS NIGHT' in 1964.

As you can see in the 1970 the biggest difference in the music videos was the colour
improvement from black and white to full coulors.

Music videos in the 1980 had a much clearer image than 1970, due to developments
camera quality.

In 1990 special effect revolutionise music videos by the use of green screens and editing
softwear to make unbelievable settings and locations.

Music video directors became more incentive with story lines, fashion and setting to
give the artist a unique style to their music videos.

In present day music videos Directors implement all of the precious advancement plus
HD and 4K play back setting which allow the most impressive display. also sites like
youtube became very popular so music videos have become easily assessable.