Wednesday, 28 June 2017

Media Theory - Roland Barthes - Codes Theory

Roland Barthes was a French literacy Theorist who came up with the Codes Theory which refers to a framework for communication in a given speech community. As an academic discipline, it explores the manner in which groups communicate based on societal, cultural, gender, occupational or there factors.

what I have understood by this is that a paragraph of text is made up of hundreds of building blocks and when you take all of the building blocks apart you could put them back together in a way to create a completely new meaning.

There are five different ways that text can be changed for different meanings.


The Hermenenueutic code (HER)
The first way in which text can be changed is in a way that the story avoids telling you the truth or including and facts in order to create a sense of the unknown.

The Enigma/ Proairetic code (ACT)
This meaning is most simple explained as leaving the audience on a cliff hanger.

The Symbolic code (SYM)
Symbolic code is how new meaning can be brought out of the texted by conflicting ideas and opposing opinions.

The Cultural code (REF)
This looks at how text can be seen by the audience to display wider cultural knowledge, morality and ideology

The Semantic code (SEM)
The last point is that there is some text that adds an additional meaning from connotation

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