Richard Dyer star theory stated that 'icons and celebrities are created and manufactured by institutions and companies solely for financial gain. He believes that stars are constructed to represent 'real people' experiencing real emotions'.His theory is split into three areas:
The star as a construction.
In this area he says that stars/celebrities are constructions not real people.
For example Katy Perry is seen in
her music video doing things such
as:
Roar (2013) - Katy Perry is stranded
in a jungle and has to overcome her
fears of the wild and protect
herself from a tiger.
California Gurls (2010) - In this
music video the protagonist Katy
Perry is inside a make-believe word
which is constructed out of sweats
and candy and is trying to find the
antagonist Snoop Dogg to try and
get rid of him.
Dark horse (2013) - Set in the Egyptian
times Katy Perry is a leader who goes
about punishing people with magic for
there gold.
The star as a commodity.
This area of the theory focuses on the
financial gain that stars/celebrities can
make of ticket sales and merchandise.
Producers, record labels and businesses
use celebrities as promotion and
advertisement for their products.
My example for this is Justin bibber
who earns most of his money from
his clothing line called 'Purpose'.
People estimated that Justin Biebers
Purpose World Tour got $200 million
in earnings.
The reason we see a lot of very similar
singers is because Record labels create
similar stars to become famous because they know it will work to get them money.
The star as an ideology.
Star ideology is where famous people create certain ideologies based around their views.
this leads to the fans of the celebrities coping them as they look up to their favourite stars.
people look up to starts like Miley Cyrus and Kanye west because of their unique view points and fame.
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