EVALUATION QUESTION #3

WHAT HAVE I LEARNT FROM MY AUDIENCE FEEDBACK?

Here is a video of me discussing my audience feedback in depth.

Transcript for the video - Evaluation Question 3

In this section of my blog I will be reviewing all of the feedback I have received from my friends, family and others about my media products. In order to collect valuable and meaningful feedback I not only reviewed qualitative comments that were left on social media platforms where I had posted a link to the music video (YouTube, Facebook, Instagram, etc) and the blog, I also conducted a quantitative and qualitative questionnaire.

FEEDBACK FROM COMMENTS ON SOCIAL MEDIA:

Fig 1
Social Media Feedback

From the feedback I got from social media (as above) everyone seemed to really like the outcome, but it was not really clear to me if people liked the video (for example some comments said: “love the video” or “great video”), or just the song (some comments said:  “Love Jake’s voice” or “What a tune”), or both?  

For this reason, I needed to conduct a more detailed questionnaire. 

FEEDBACK FROM THE QUESTIONNAIRE

I created a questionnaire that asked the following nine questions:

1)         What is your age group?  (Circle One Answer).

2)         Out of 5, how much do you like the SONG‘Pain’?

3)         Out of 5, how much do you like theMUSIC VIDEOforthe song ‘Pain’? 

4)         Howwelldo you think the music video matches and fits the song?

5)         How original do you think the music video is? 

6)         How much do you think the Digipak and Poster fit style of the Music Video?

7)         How effective and memorable is the brand across the products? 

8)         Can you identify ONE STRENGTHstrength of the music video?

9)         Can you identify ONE WEAKNESSto the music video?

Fig 2
My Questionnaire

 I was particularly interested to get feedback on questions 2 and 3 which ask about the song and video separately.  I asked 16 people in total for feedback, and below are the results I received:-

Fig 3

As this pie chart shows, the majority of the people (9 of 16 peolpe) I asked for feedback from were from the 10-20 age range (these were mostly people I know from School and represent the target market group). However, to make it more balanced, I also asked some older people (4 people from the 20-30 age range) along with 3 family members (who represent the 30+ year olds).

Fig 4

Everyone I asked, in all age ranges, loved the song.  This is what I expected the feedback would be for this question. 

Fig 5

14 of the 16 people in the questionnaire gave 5 out of 5 for the video.  Two people gave 4 out of 5.  This is really positive feedback for me about the video.  In general, the two people who said 4 said that they felt the video could have been faster paced or more varied.

Fig 6

Nearly everyone thought that the music video matched the song. One person gave 4 out 5 - which is still very good.

Fig 7

Whilst everyone thought the video was quite original, 4 people did not give it 5 out 5.  I think that this is probably because the video is a performance of the song, rather than a concept or narrative video, which could maybe be more exciting and have more original things in it?

Fig 8

Fig 9

I was really pleased to find that everyone agreed that the Digipak and Poster worked well with the style of the video and song.  I had worked hard on this side of things so getting this much positive feedback was great.

Almost everyone gave 5 out of 5 for for how memorable the brand was across the products.

About Questions 8 and 9 - Qualitative Feedback.  

Whilst all 16 people gave very good feedback for Question 8, picking out the things in the work that they said they like (the strengths), unfortunately no one wanted to give feedback for Question 9 (the weaknesses). I think that this was mostly because I knew the people who were completing the questionnaire and they didn’t want to tell me about the weak areas of my video?  I did ask people to tell me more about the weaknesses, but the only negative feedback I got was about small aspects of the video.

However, my Media teacher at school did ask another teacher from another school about my video, and I received the following constructive feedback:

This was really helpful to me, as I had found someone who was telling me things about the video they did not like “eg.  “it is boring”).  Using this feedback, and the advise from my teacher, I decided to make several changes to the video in an effort to try to make it more interesting. This included inserting images of TV screens, Billboards, Magazines, etc – all showing the video.  I think this adds more interest the video, giving it more variety and a different dimension.  It probably now has more repeatability.

What have I learned from all the audience feedback?

I have learnt from the feedback that nearly everyone like the work I have produced and this of course a positive thing.  However, I have also learnt that I probably should have asked a lot more people for feedback, and I should have asked more people that I do not personally know.  This way I might have received more useful and constructive feedback as I think most people didn’t want to tell me about the things they did not like?

Fig 10