EVALUATION QUESTION #2

HOW EFFECTIVE IS THE COMBINATION OF MY MUSIC VIDEO AND ANCILLARY TEXTS?

Here is a Prezi I created to talk about the effectiveness of my music video and ancillary text.

Transcript for the video - Evaluation Question 2

In establishing a theme to use for my branding across each platform, I used the lyrics from the song for inspiration, particularly the following words or phases:

“Truth”

“Blood Flows”

“Dies”

“Destruction”

“Demons”

“Insane”

“Got me in chains”

“Pain”

“Climb out of this Grave”

“Save Me”

“Damaged”

“Broken Me Down”

“War / Legions”

To me, all of these words or phrases evoke dark, disturbing and emotional feelings, and because of this I knew I wanted to use a colour scheme which reflected these feelings, ie. dark (to represent: “death”, “a graveyard”, “broken”, or “demons”) with red elements (representing: “blood”, “damage” or “war”).

My three products include a Music video, Magazine poster and a Digipak. I designed these products to be visually similar (using similar design elements, and the theme I have discussed above) so that they are identifiable as a part of the same set of product and I have therefore established branding to sell Jake’s EP.  To create an effective brand, each product has to have a relationship with the main product (in this case the main product is the song) and the theme.  It is important to show continuityand synergyacross the brand.  Being effectivemeans that you are ‘successful in producing a desired or intended result’ which in this case would be measured by selling as many copies of the EP as possible. 

In the table below I have listed my three products and identified some of the individual elements that link them together:-

	Visuals/Images	Colour scheme	Font	Costumes and props
Music video	Dark background with bright elements that contrast and stand out (like Jake’s face and hair for example);	Black, white and Red.	Bold red font.  Large and readable.	These match the colour scheme. Black clothing (tie, jacket and trousers), White clothing (shirt), White instrument (Guitar), Red Instrument (Drum Kit), Red titles.
Digipak	To ensure these match the music video I used a screenshot.  I edited the screenshot to position the 3 people in the band (all Jake) around a circle.	As Above	I have changed the letters “E” and “P” to white on the Digipak and Poster to match the design that Jake gave to me.	As Above
Magazine poster	As Above	As Above	As Above	As Above

I believe I have created an effective brand across the combination of the music video and ancillary texts, and have linked all my products together with design elements, such as: a theme, a colour-scheme, consistent use of fonts, and other visual aspects: clothing / props (musical instruments) etc.

Fig 1

Branding

Of particular interest, in terms of the brand, I am very pleased with the colours used on the lettering. Most of the letters are red, however I have used white for the letters “E” & “P” to make them stand out. E&P represent the fact that the product is an Extended Play album.

Fig 2

Colour Scheme

In the next blog post [HERE] I will address Evaluation Question 3.  This includes lots of feedback I have received and this has been used to help me to judge how effective the combination of my promotional package is.