Shortlist of song choices with pros and cons

The specials-Ghost town-2001-Alternative/Indie- https://www.youtube.com/watch?v=RZ2oXzrnti4

Pro's
This song would fit the codes and conventions of the video I am trying to create. It fits the genre  because it has a slow pace and tempo. Also the lyrics fit well to the setting that I want to base my music video as they are talking about a ghost town and I want the location of my video to be in a old peoples home. 

Con's
The disadvantage of this song is that it does not match my target audience from my research that I collected. This song would be aimed at a much older mature audience than who I am planning to aim my music video at.

50 cent - In da club -2003-Pop,Hip-hop/rap- https://www.youtube.com/watch?v=5qm8PH4xAss

Pro's
This is a world famous song that matches my target audience. The idea of the juxtaposition between pop, hip hop/rap and a old peoples home actually would be very interesting to the viewer and if done correctly could be very effective.

Con's
The draw backs of using this song would be that it might be too different to the visuals and viewer would not accept the contrast and dislike the music video.

Outkast-Hey ya-2003-Hip,hop/rap- https://www.youtube.com/watch?v=PWgvGjAhvIw

Pro's
Very up beat song with catchy lyrics so would definitely be catchy.

Con's
the down side to using this song would be that it is very fast so will be hard to match and edit to the pace of the old people.

Jake Gooding-Pain-2018-Hip,hop/pop- (Song is not accompanied by visuals, so there is no examples of a matching music video)

Pro's
Great chance to work with a close friend performing his own music. Love his song and previous music.

Con's
Less well known name some people will have never listened to the artist. 

Moodboard

Independent research 2

Independent research - Target audience research

What gender are you?

Male ⬜  

Female ⬜

How old are you?

0-20 ⬜ 

21-40 ⬜

41-60 ⬜

61+ ⬜

What is your preferred genre of music?

Rock ⬜

Pop ⬜

Hip-Hop ⬜

R&B ⬜

Dance ⬜

other ⬜

What makes a music video interesting?

The Song ⬜

The Editing ⬜

The Story ⬜

The Visuals ⬜

The Characters ⬜

Other ⬜

How long do you think a music video should be?

0 - 1 mins ⬜

1 - 2 mins ⬜

2 - 3 mins ⬜

4 - 5 mins ⬜

5 + mins ⬜

Do you prefer up beat or slow music videos?

Up beat ⬜

Slow ⬜

Secondary music video: case study of a music video director

Analyse digipak cover

Secondary research: History and purpose of music videos

The purpose of Music Video

There are 5 reasons which people make music videos to accompany their
music tracks.

-The first reason is for promotion

-The second reason is for extension of income

-The next reason is foe an extension od outlets (music channels, DVD and CD
sales, Website, downloads)

-The fourth reason is for added synergy

-The last reason is a producers strategies

The history behind music videos

In the past music videos have been used as a marketing devise intended to increase
sales of the music. They are referred to as 'promos' to lots of listeners and artists.

Music videos where first released in the 1950s but only really where successful when
the beetles released 'A HARD DAYS NIGHT' in 1964.

As you can see in the 1970 the biggest difference in the music videos was the colour
improvement from black and white to full coulors.

Music videos in the 1980 had a much clearer image than 1970, due to developments
camera quality.

In 1990 special effect revolutionise music videos by the use of green screens and editing
softwear to make unbelievable settings and locations.

Music video directors became more incentive with story lines, fashion and setting to
give the artist a unique style to their music videos.

In present day music videos Directors implement all of the precious advancement plus
HD and 4K play back setting which allow the most impressive display. also sites like
youtube became very popular so music videos have become easily assessable.